About The Argumentation Factory

De Argumentenfabriek (The Argumentation Factory) is an independent company that helps organizations come to grips with complex problems by facilitating thinking processes (in so-called Thinking Sessions) and by visualizing information. The proprietary method we use is called De Argumentenkaart® (The Argument Map). The process of visualizing information forces people to structure their thoughts. The resulting Maps portray large amounts of information in a way that provides a clear and comprehensive overview. This allows people to make better decisions. Argument Maps are also highly suitable for recording, sharing and communicating information.

What do we do?
The most important activity of De Argumentenfabriek is visualization of information. An Argument Map for instance is a visual summary of a particular theme, usually in poster format. All relevant themes, sub-themes, arguments and facts, are logically and synoptically presented on an Argument Map. We find the content through structured sessions with expert panels and research. We then structure and visualize the content with help of our excellent designers.

We also make Information Maps, Scenario Maps and other maps. Another way we visualize complex information, is through short animated films. For more information about our products and services, please contact Mirjam van Tiel.

De Argumentenfabriek also has a training division, called De Argumentenfabriek Denkacademie (The Argumentention Factory Thinking Academy). It offers training in clear thinking. Participants use the visual tools of De Argumentenfabriek to analyze and structure cases and examples from their own work situation. For more information about our training program please contact Suzanne Weusten.

Who are our clients?
De Argumentenfabriek works for a wide variety of organizations, including government agencies and departments (for example the Department of Economic Affairs), non-profit organizations (like the OECD, housing corporations and NGO’s) and companies (including Philips and KPMG). 
The Thinking Academy likewise has a varied client base, including the Dutch Central Bank (DNB), the Province of Noord-Brabant, and Krauthammer (training and consulting.)

What do others say about us?
A report of a lecture by Kees Kraaijeveld on Clear Thinking can be read on the site of Favela Fabric. On the right of this text (downloads) there is an article on The Argumentation Factory (in German) that appeared in the Frankfurter Allgemeine Zeitung.