About

De Argumentenfabriek (The Argumentation Factory) is an independent company that helps organizations coming to grips with complex problems through visualizing information. The proprietary method we use is called
De Argumentenkaart® (The Argument Map). The process of visualizing arguments forces people to structure their thoughts. The resulting Argument Maps portray large amounts of information in a way that provides a clear and comprehensive overview. That allows people to make better decisions. These Argument Maps are also highly suitable for recording, sharing and communicating information.

What do we do?
The most important activity of De Argumentenfabriek is argument visualization. An Argument Map is a visual summary of a particular theme, usually in poster format. All relevant themes, sub-themes, arguments and facts, are logically and synoptically presented on an Argument Map. We find the content through structured sessions with expert panels and research. We then structure and visualize the content with help of our excellent designers.

We also make Information Maps, Scenario Maps and other maps. Another way we visualize complex information, is through short animated films. For more information about our products and services, please contact Mirjam van Tiel.

De Argumentenfabriek also has a training division, called De Argumentenfabriek Denkacademie (The Argumentention Factory Thinking Academy). It offers corporate training in Clear Thinking. Participants use the visual tools of De Argumentenfabriek to analyze and structure cases and examples from their own work situation. For more information about our training program please contact Suzanne Weusten.

Our clients
The Argumentenfabriek works for a wide variety of organizations, including government agencies and departments, (for example the Department of Economic Affairs) non-profit organizations (like housing corporations and NGO’s) and companies (including Philips and KPMG).